Artisan Square Financial Group exists to personalize the financial planning process in the context of lasting relationships which persist for the duration of your financial journey. We strive for a high standard of excellence as we exercise a duty of competency and duty of care in our role as financial fiduciaries. Our approach is distinct from the one-size-fits-all and product-pushing approaches which depersonalize and commoditize what should be a deeply personal and client-focused process. We're with you. We're for you. We're invested in your success.
Our brand recalls the relationship between Medieval townspeople and members of a guild who specialized in a field of commerce. These relationships were often of lasting value as customers prized the ongoing services of skilled craftsmen and women whose distinctive designs were customized to satisfy the unique needs and desires of their customers. As artisans in the field of financial planning, we are committed to applying the skills of our trade in producing an experience of security for our clients as we design and implement strategies to address your concerns and achieve your goals.
Our independent business model ensures that we have the autonomy to put you and your needs at the center of all investment strategies and business decisions. While many firms are beholden to offer the proprietary products of just one company, we truly have the freedom to act in your best interests and provide you with "best in breed" products and services, whether you need managed accounts, insurance, mutual funds, annuities, or more.
Just as we stand behind you to help you pursue your financial dreams, we have teams standing behind us supporting our business. These firms also strengthen our relationship with you by providing the resources we need to better serve you. We think it’s important for you to know who these partners are and why we have chosen to work with them.
We are affiliated with Cetera Financial Specialists, one of the premier broker-dealers in the industry. As our broker-dealer, they are responsible for executing trades on your behalf. Like all broker-dealers, they must undergo regular auditing and are required to meet specific net capital requirements to ensure they can meet their obligations to investors like you.
But their support for our relationship goes well beyond its function as trade executor. Our affiliation means that we are not held to a sales quota or tied to selling only proprietary products. We have the independence and freedom to recommend the financial solutions that best suit your needs, ensuring your objectives are what drive all our decisions, while Cetera Financial Specialists’ network of people and resources help us pursue your unique goals and vision for the future.
Cetera Financial Specialists is part of the family of independently managed firms of Cetera Financial Group (Cetera). For the past 30 years, Cetera’s family of companies has grown to manage over $110 billion in client assets, delivering award-winning* advisory products and solutions and sophisticated trading and technology platforms to us and other advisors across all 50 states. You can be confident that their tools, technology and support help make us more effective in our relationship with you.
While a broker-dealer helps supervise and facilitate the trading that converts your cash into invested assets, those assets are actually held by a custodian. Cetera Financial Specialists works with two custodians: Cetera Investment Services LLC and Pershing LLC.
Pershing is a subsidiary of the Bank of New York Mellon Corporation, which is the nation’s oldest continuously operating bank and one of the world’s leading providers of securities services. Cetera Investment Services is an affiliate of Cetera Financial Specialists, providing brokerage and other services to its own clients in addition to providing IRA custodial services to Cetera Financial Specialists’ clients. Both Pershing and Cetera Investment Services have to meet certain net capital requirements and are subject to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation, and protection of investors’ assets.
While the firms behind us play important roles in our day-to-day servicing of your needs, the most important relationship we have is undoubtedly with you. We work with these firms to make it easier for us to work for you. Anytime you would like more information about the above firms, please do not hesitate to ask. We want you to feel confident that you understand, to your satisfaction, how we work with and through these firms, why we have chosen to work with Cetera Financial Specialists, and the absolute priority both Cetera Financial Specialists and we at Artisan Square Financial Group place on our relationship with you.